Here you’ll find the motivation and a complete declaration of intent that has led us to create and develop the MASMADERA brand.
We believe in them deeply, so our perseverance and enthusiasm are evident in every decision we make and every step we take.
Below we demonstrate what it means for MASMADERA to be involved in a deeply conscious and social project.
PROTECTING A SUSTAINABLE FUTURE FOR FUTURE GENERATIONS
For the manufacture of our products we have used ecological and 100% recycled materials.
By ensuring the optimisation of reusable resources, we will protect the environment and raise awareness to strengthen a sustainable vision towards a more ecological and human world.
CLAIMING FEMALE POWER BY INSPIRING US IN THE REAL WORLD
Protecting the freedom of the most disadvantaged women. It is us, the women of the first world, who, together with free and courageous men, have a duty to defend the equality that we enjoy but which, unfortunately, millions of women lack.
That’s why, at MASMADERA we’re looking for ways to raise awareness of various communities of women geographically located in different countries , characterised by being in areas of great economic and social disadvantage and working with each one of them on a seasonal basis.
By giving these women strength we can help them evolve as a society and therefore obtain the life values that they’ll integrate and defend to transmit them to their children, provoking a change in beliefs in future generations.
HEROINES OF TODAY, MUSES OF OUR ILLUSTRATIONS
The soul of our project is the illustrations inspired by today’s heroines. They tell stories of real inspirational women, muses of our creations, fighting for just rights, values and equality.
This is to commit to a humanitarian cause. We donate 5% of the proceeds from the purchase of each bag to an NGO NGO in the country which inspires the collection, to help women’s humanitarian projects.
On our website MASMADERABAGS.COM you will be able to know the NGO selected for the different projects with which we collaborate.
Through our blog, we will be showing the day-to-day lives of this group of women who work for a goal, and so know firsthand the destination of your donation.
“MASMADERA WOMEN” – A SENSE OF BELONGING
You feel that you’re part of the tribe when you wear the “MASMADERA women” emblem because your story is important to us and we want you to share it.
You feel you’re fashionable, and that in addition to carrying a unique handbag for its exclusivity, you’re standing up for values and ideals that make you feel proud and strong.
Your opinion will help us select the next country to inspire the next collection.
One person alone can make a difference. Because any contribution, however small, adds up.